BOBBI BROWN recently launched her new line,
"ColorOptions", which is just that-- a burst of
unexpected color; an invitation to play; and to experiment
with shades and textures. Britta Fehrmann had the
opportunity to ask America´s most popular makeup artist
about her new line.
This new line from BOBBI BROWN is on counters now
across the United States.
Britta:When did the idea for ColorOptions first cross
your mind? How long did it take to develop the line?
BOBBI: ColorOptions happened quickly in less than a
year. I definitely was seeing a return to color in my own
life. I would wear my usual black or blue clothes, but
would add a colorful accessory, a scarf, bracelets, or
shoes. I was also seeing color creeping other people´s
lives too. One day I decided to be playful again and have
fun with color, but wearable color.
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Britta: How did the idea of ColorOptions originate? I
remember you telling me some time ago that you will never
have blue eye shadow in your line, what made you change
your mind?
BOBBI: ColorOptions comes from my love of art, art
supplies and my work backstage at the New York
Fashion Shows. It also comes from my special kit that I
call my fun box--I use it at fashion shows and photo
shoots to create new and unusual colors and textures. For
me, ColorOptions is about having fun with makeup and
embracing color; I believe in colors that make a woman
look pretty and feel good about herself.
Britta: With BOBBI BROWN essentials being
fashion-oriented, yet color wise most often described as a
"subdued" line, how can ColorOptions and BOBBI
BROWN essentials coexist?
BOBBI: ColorOptions and essentials are the perfect
compliment for one another--think of essentials as the
classics, a woman still needs the basics like a
yellow-based foundation, powder, and concealer. And,
ColorOptions as the accessories, something unexpected
and fun added to her makeup routine.
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Britta: Do you think ColorOptions will have "side effects"
on the essentials line? To what extent? Are new things
planned for essentials as well or do you plan to keep them
separate?
BOBBI: ColorOptions is the sister line to essentials:
they will always remain separate, but work together to
create modern and pretty looks. Each season, there will
be new products for both ColorOptions and essentials
but the essentials products will remain in the line.
ColorOptions will change each season based on the
looks I create at the fashion shows.
Britta: ColorOptions was launched in the US last week,
what are some of the reactions you have received so far?
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BOBBI: The U.S. ColorOptions launch has been a great
success. The Tangerine and Baby Pink Lip Lacquers
are among the best selling products and the Sparkledust is
also a star! The Artstick is also a hit with Clay being the
most popular color.
Britta: What is your goal with ColorOptions, where do
you plan to take it in the future? What colors/products are
imaginable?
BOBBI: My goal was to create a palette of colors and
textures that bring fun to makeup. I want ColorOptions to
always be about options, that´s why the collection will
change twice a year with some of the products staying and
others going. All the products are imaginable in terms of
texture, color, formula and packaging.
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Britta: Whom do you have in mind as a clientele when
designing for ColorOptions?
BOBBI: I´d have to say it´s the modern woman--she
wants to have what´s new and fun. ColorOptions was
designed for a woman of any age; she could be a teen just
starting to experiment with makeup or someone who is
going to a party and wants to be a little more daring than
normal. The BOBBI:BROWN customer is really the 21st
century woman.
Britta: Is ColorOptions a line that needs much explaining
as far as application techniques or can anyone just grab a
product and apply it?
BOBBI: I specially designed ColorOptions without rules
or boundaries. I want women to have the freedom to
experiment with the colors and textures. The easy-to-wear
shades can be worn sheer or layered to create different
looks or can be added to the eyes, lips, and cheeks for an
instant pop of color.
Britta: What kind of looks are possible, what kind of
makeup looks do you recommend with ColorOptions?
BOBBI: My philosophy is about making a woman look
and feel pretty and to use colors that are right for her.
ColorOptions reflects this same idea, in that women of all
skin tones can wear any color in the line as long as it
makes her look and feel beautiful. Color is very personal;
some women love color and wear a lot of it while others
like to experiment and just add a hint to their makeup
routine.
Britta: With your new love for flashy and vivid colors, is
there a shade color for makeup where you would draw
the line; where you would say I cannot see anyone
wearing this?
BOBBI: Black nail polish - I can´t see black fingernails or
toenails ever being pretty. I love deep, dark shades of nail
polishes, but never black.
Britta: Will there be seasonal looks with ColorOptions?
BOBBI: Yes, each season will include looks that
incorporate both ColorOptions and essentials. They
work perfectly together to express a woman´s style and
add a little something special to her beauty routine. But,
ColorOptions will never be about "one look" - it is a
collection of shades and textures that a woman can
interpret any way she wants.
Britta: How much of your time do you plan to devote to
ColorOptions?
BOBBI: Right now, I am spending fifty percent of my time
creating the line because its new and we are working on
the next season´s collection.
Britta: What is the coming trend for Fall 2000, both for
ColorOptions and essentials?
BOBBI: Fall is all about textures and formulas that are rich
and colorful. Eyes will be made the focus on a woman´s
face and we will see a return to black eyeliner. Rich,
luxurious shades such as Crimson will take the front
beauty page for lips and cheeks. This season,
ColorOptions and essentials are all about sexy,
glamorous faces featuring shimmering eyes and cheeks and
rich, sultry lips.
Britta: Who are your favorite designers that spark your
creativity?
BOBBI: I am inspired by many designers who include
Catherine Malandrino, Bill Blass, Heidi Weisel, and
Pamela Dennis.
Britta: What do you consider to be current fashion faux
pas?
BOBBI: When using color, it's important to focus on one
feature, you can make your eyes strong or your lips.
Makeup overload is passé.
Britta: Being a business-person, mom, and wife, what
does BOBBI BROWN do for her sanity, to just pamper
yourself or just keep your individuality?
BOBBI: I love to exercise--it's a great way to lift your
mood and boost your energy. I also enjoy going for a
massage-I find it essential for the mind and spirit.
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